Giving A Present

Sometimes, when you go and see a client you may also want to take them a present. You need to think carefully about what you take them.

A lot of people will take their clients something that has no real connection to them. Maybe a calendar or a pen or something else that has a piece of your advertising on it. A logo like that on a present completely diminishes the power of the present itself.

You wouldn't necessarily put the effort of finding a personalised gift in for your ‘C’ clients but when it comes down to your ‘A’ clients you really should. They are your big spenders after all. Give them a gift that really speaks to them, that says ‘I understand who you are as an individual’.

If you decide on a hamper, you can still personalise it. Make contact with their executive assistant and find out something they like so you can make sure that there are at least a couple of things in that hamper that they will really love. Or, when you give your client the hamper point out an item you think they will really like and place it on top.

Think about the person. If you want to supersede all the other presents that are being given out this year give them something that says ‘I understand you as an individual’. As an example, I once had a client who was an avid diver, so I gave him a mug with a comic about a diver on it. It sounds like nothing but it connected with that person.

When you give these sorts of personalised gifts, the cost really doesn’t matter. One lady I worked with was a Donny Osmond fan and for her I found a little purple Donny Osmond figure and gave it to her. It meant the world to her because it meant I remembered she was a Donny Osmond fan. It didn’t matter that I found it on trademe for $3.

There are many presents you can give to people that connect with them at a much deeper level and move you further forward in your relationship. It's not about the price; it's about understanding who they are as an individual.

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