Don’t Call Cold – Call GOLD!

Cold calling is still a valid way of generating business opportunity – but it is one of the most feared and hated as well—Why?                                                                                                                                                                                                   

• The ‘hang up’ reflex is strong so a lot of calls are stopped at ‘hello’.
• Sales people fear the process and so do it badly.
• There is the internal fight that goes on—they don’t like getting calls and so don’t like making them

But there is a way of making cold calling, in person or on the phone, an effective and valuable resource once again.

And to do it in a way that sales teams will be willing to learn and try.

With a success rate that makes calling lists last longer with greater return on investment.

Imagine a life where filling your diary with people who want to see you is a reality!

“Your sessions and input were invaluable as we seek to improve the sales skills of people who are great service people but not great sales people.”   ....Cold calling results improved from 1 in 60 to 1 in 4.  Philip Horrocks, Director Provender - New Zealand

Need more information?

Bill James